As a digital marketer, you’ve embraced the power and magnitude of influencer marketing for your brand. The reach and engagement associated with the brand have subsequently seen a...

For marketers working on a particular brand, every single online campaign must achieve a certain level of traction to be classified as a success. With every passing year, social...

Trust, attention, and relationships are the three factors that influencers leverage to generate monetary benefits for a brand. Most media-savvy organizations are, by now, well...

The rapid onset of influencer marketing has made the term ‘celebrity’ much broader today. While earlier brand endorsements and promotional deals were restricted to A-list stars,...

With the advent of social media, we have all undertaken the journey from consumers to creators and produced UGC. Consumers today are an active, creative lot, unlike in the past,...