With social media becoming an important part of our lives, brands are taking a very strategic approach with their social engagements. 2022 will be increasingly comprehensive and you need to carefully plan your social media efforts for maximum reach and engagement.
Social media has become the preferred channel for customers to engage brands. Most people now use social media chat over emails and phone calls when talking to brands, expecting brands to respond quickly to their concerns. 47% of consumers believe that excellent customer service defines the best brands on social media.
This social media 2022 blog shares the best social media hacks for small businesses that will help your brand stand out amidst all the noise.
Figure 1: What makes a brand great on social media. Source – Sprout Social
10 Social Media Hacks That Will Help Your Business To Stand Out
We have rounded up a list of the best social media hacks and tricks 2022 your business needs to thrive in the coming year. Let’s jump in.
1. Extra emphasis on video content
The present-day demand for video is insatiable. 81% of users prefer video over other forms of content. In 2022, the demand will increase as customers seek simple ways to consume content. As such, you need to create more video content to drive engagement and reach more people with your brand message.
What’s more, videos effectively drive conversions, 60% of shoppers claiming to have decided to purchase after watching a video. These statistics show that you need to emphasize on video content if you want your social media marketing efforts to be a success. Some of the common video types you can create include:
- Tutorial videos
- Product explainer videos
- Behind the scenes videos
- User-generated videos
- Announcement/ reveals
- Interview and Q&A videos
2. Automate all social media activity
Sometimes, promoting your brand on social media can be overwhelming, especially for businesses that don’t have a dedicated social media team. Suppose you find yourself spending much time on social media creating posts and writing captions for your visual content. In that case, you need to consider automation to ensure you have time for other essential business activities.
Social media automation tools allow you to schedule your posts to get published at certain times. This way, you can create several posts in advance and let the automation tool publish them on your social media profiles at scheduled times based on your social media 2022 calendar. Such tools reduce your stress of posting and allow you to concentrate on essential issues.
3. Stay on top of trends
Any brand that wants to be a hit on social media needs to stay on top of the latest trends and use them in its content. What are people talking about online? What are the trending social issues that users are discussing online?
Creating content around the trending topics allows you to attract potential customers to your brand. This is because your brand content will show up when people search the trending topics. Publish your posts on the trending topics with the right hashtags to reach more people instantly and hold their attention for an extended period. Give your posts a creative twist to make your content stand out and attract more people.
4. Gamification through ‘Share’ buttons
Social media 2022 is all about viral content. You want your content to reach as many people as possible to spread good vibes with online users and make them aware of your brand. To achieve this, you first of all need to create share-worthy content. Your videos should be top-notch to entertain your viewers and encourage them to share your content on their timelines.
Create a little competition by providing incentives to those who share your content, and receive the most engagement. For example, you can give them a shoutout on your official pages or reward them with branded items.
5. Keep an eye on competitors
While it’s important to follow your path when crafting your social media strategy, keep an eye on your competitors to see what they are doing. Analyze their social profiles to identify what worked and didn’t work for them. Check out posts to learn the content that receives the most engagement. Also, check the posting times and frequency to understand the best way to engage your audience.
Analyzing the social media strategies of your top competitors will help you come up with the best strategy for your campaign. However, make sure you don’t copy everything they are doing, but get the inspiration to make your content pop.
6. Leverage humanized chatbots
Your customers don’t want to wait too long for you to respond to their questions. They want prompt responses, but this is impossible if you don’t have a dedicated social media team. Even with a dedicated team, you will struggle to handle all the customer issues, especially if your business serves a global audience across different time zones. That’s why leveraging humanized chatbots is one of the top social media hacks for businesses in 2022.
AI-powered chatbots simulate human conversations and provide prompt answers to their social media questions. They speed up self-service options for customers and solve common customer issues such as checking order status and product inquiries, and more.
7. Double up as shoppable channels
Most businesses use social media as a marketing tool and direct interested customers to their websites to complete the purchase. But things have changed lately, with the popular social media platforms like Facebook and Instagram introducing online shops where customers can complete purchases without leaving the respective platforms.
You can take advantage of these shoppable channels to allow customers to order and pay for items right from their social media pages. This feature makes shopping very convenient to social media users by enabling them to buy their favorite products without interrupting their browsing sessions. If you want to compete favorably on social media in 2022, you should allow this feature to transform your social profiles into shopping channels.
8. Establish KPIs and optimize through analytics
To achieve the best results on social media, your social strategy should be data-driven. This means focusing on the metrics that matter and avoiding vanity metrics that don’t align with your goals.
And which are the important KPIs that shouldn’t miss on your social media 2022 report? Check out our breakdown below.
Reach – The number of unique people who saw your post.
Clicks – The total number of clicks on your content.
Engagement – The number of interactions divided by the total impressions.
Hashtag performance – Determines the hashtags that are most associated with your brand.
Tracking these metrics will help you understand how your campaign is performing. Use insights from the date to optimize your campaigns and reach your target users more effectively.
9. Research your audience
Don’t make assumptions on what works with your audience, who they are, and what they do. Take time to research your target users to ensure you can market to them with the right content. Only 55% of marketers study social data to understand their users, providing you with an excellent opportunity to beat your competitors and attract customers to your brand with the right content.
By studying your audience, you will know the social platforms where they spend most of their time and the content that appeals to them. Use analytics tools to understand the demographic composition of your audience and their interests.
10. Churn out bite-sized content
The average internet user has an attention span of 8 seconds, down from 12 seconds at the start of the millennium. With attention spans declining steadily, you need to focus on bite-sized content to ensure you can pass your message quickly before you lose your users’ attention. Most social platforms also focus on short-form content to encourage users to create shorter, snackable content that can be consumed in less than 30 seconds.
TikTok’s success is proof enough that shorter content works. The app allows creators to create and share 15-second videos on any topic. TikTok is the most downloaded app on app stores, proving that users prefer shorter, easily digestible content.
Bonus Insight: How Marketers’ Use Social Data
Marketers that track and analyze social data can transform their businesses using the insights. Research shows that social data is mostly used for audience research, with 55% of marketers using it to understand their target users. 48% use social data to develop creative content, with 38% supporting other departments.
Figure 2: How marketers use social data. Source – Sprout Social
Sort Out Your Social Media Strategy For 2022!
The social media landscape is constantly changing, and what worked a few years back may not be as helpful in the coming days. That’s why it’s essential to look ahead and start preparing your social media 2022 plan. We have shared the ten hacks that will help you thrive on social media come 2022.
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