10 TikTok Stats Every Marketer Should Know In 2022

tiktok stats

In 2022, TikTok will be one of the fastest-growing platforms, having the youngest viewership among social media networks. Brands with their target audience in the GenZers and Millennials have realized that Tiktok’s ability to deliver content at breakneck speed has changed how they shop. Organizations can raise brand recognition and perfect customer connections, resulting in potential customers buying more frequently.

To fully promote your business on TikTok, you must first appraise yourself with these TikTok statistics, revealing the different types of users on the platform and how they engage with the app and one another. 

Keep reading to learn about the most important TikTok sales stats for marketers this year.

Major Tiktok Sales Stats 

  • 74% of TikTok users say that TikTok has inspired them to find out more about a product or brand online.

While Millennials and older audiences are more inclined to use YouTube, Instagram, and Facebook to research products, TikTok is preferred by 30% of Gen Zers.

This means that brands aiming at a younger demographic would profit from proactively using social listening on the platform. They can offer useful information that encourages purchases and collaborate with TikTok influencers to establish trust and raise brand exposure.

  • 67% of TikTok users agree that the platform inspired them to shop even when they weren’t looking to do so.

TikTok’s trending content has the power to motivate people to take action. According to a TikTok-commissioned survey, 43% of its viewers visit destinations or try something new after seeing it on the platform. Creating viral content on TikTok, such as challenges, allows marketers to motivate people to take innovative actions.

  • 84% of the people prefer to use TikTok for product research.

TikTok videos have become a significant source to review any exciting product, watch unboxing videos, tutorials with that product, how-to guides, etc. The quantity of product research on social platforms is anticipated to increase as younger generations become more linked to social media. 16 to 24-year-olds turn to social media for product research rather than search engines.

  • TikTok users are 1.5x more likely to buy something they discovered on the platform immediately.

TikTok’s study on user behavior indicates how they may impact customers’ purchasing patterns. 37% of consumers see a product on the app and want to buy it immediately. And 29% have attempted to buy anything from the app only to discover it was already sold out— there is the TikTok Feta Effect for you.

woman buying from the internet

  • TikTok users are 2.4x more likely than other platform users to create a post and tag a brand after buying a product.

TikTok’s impact remains even post-purchase. TikTok users are 2.4 times more likely than other platform users to publish a post after purchasing a product and 1.5 times more likely to persuade someone else to buy a product they’ve seen on the app. According to studies, implementing Branded Hashtag Challenges (HTC) on TikTok can help marketing campaigns perform better. Branded HTCs create 4x more ad recall and 4.5x higher brand exposure than regular mobile advertisements. Brands should consider sponsoring hashtag challenges to increase participation, exposure, and overall ROI.  

  • 66% of TikTok users agree TikTok has helped them decide what to buy.

Even though most users use TikTok for fun, brands should not overlook the platform. After viewing a product marketed or promoted on TikTok, over half of TikTok users stated it helped them select what to buy. Brands must create sponsored content with TikTok creators to improve brand relevance among the creator and their audience.

  • 39% of TikTok users say “lifting spirits” is a key factor when deciding to purchase a product.

According to a TikTok survey, 50% of the most effective TikTok ads evoke a positive emotional response. Not just ads, but generating engaging content for your audience with good energy in the videos will enhance the content’s engagement rate and attract viewers’ attention. 

  • Consumer spending on TikTok increased by a whopping 77% in 2021.

TikTok scored top in consumer spending across all apps and games in both Q1 2022, becoming the first app to ever beat a game in a given quarter — first in Q4 2021, and then again in Q1 2022.

Furthermore, TikTok’s global spend in Q1 2022 was the most of any app or game ever. Consumer spending on the app topped $840 million globally, up 40% from Q4 2021. 

TikTok Chart

Figure1: TikTok reached the most quarterly consumer trend in 2022. Source Data.io.intelligence

  • 20% of households with a total income of over $75,000 are TikTok users.

The Pew Research Center surveyed of the most commonly used social media apps in most homes. According to the report, households with a monthly income of more than $75,000 are 20% more likely to use TikTok. It is safe to conclude that TikTok users are affluent people with buying power. Hence, brands can target customers with high-budget global campaigns on TikTok.

  • Compared to other platforms, TikTok is 1.7x more likely to be used as a product discovery tool.

According to TikTok’s research, 49% say the app helps them find new things, while 35% believe it helps them learn new things.

In other words, TikTok is an excellent platform for promoting your product to prospective clients.  And, because TikTok users are more inclined to buy whatever they see on the app right away, it only takes one video to create sales on their For You Page.

What Do These TikTok Stats Mean for Brands? 

  • TikTok is an excellent platform for introducing your business to new customers. However, you must initially focus on creating a community, publish consistently, and offer informative or inspirational content about your product.
  • People are more likely to purchase from someone they know and trust. Building trust with your potential consumers on TikTok is essential to growing sales and establishing yourself as a reliable shopping destination.
  • Having fun and connecting with TikTok users is the best method to engage them. This platform’s users are eager for entertainment. Make engaging and humorous videos to help your product stand out. Instead of concentrating on the number of views, have fun generating content and the audience will come. Study how other marketing initiatives in your niche are doing it. 
  • Your TikTok advertising and videos’ initial few seconds decide the fate of your video. According to studies, more than half of all TikTok videos with the greatest CTR promote their main message or offer within the first 3 seconds. So keep your TikTok advertising and videos short and sweet, and go straight to the subject. But make sure you still provide value and weave everything into a compelling story.
  • TikTok provides a Creator Marketplace where businesses can find influential TikTokers who are masters at creating meaningful online content.  A brand can find someone with the knowledge they need to help generate relevant ads, engage viewers, and give a distinct point of view by hiring people from diverse backgrounds. 
  • Product placement requires variety to be captivating. To keep viewers interested in the product, TikTok’s top-performing ads incorporate a range of backdrops and locations. Change the backdrop, perspective, and camera angles to make a more varied and interesting commercial instead of a monotonous setting. Your ad’s aesthetic attractiveness will make your product stand out and attract your customers.

tiktok stats on phone

Plan The Way Ahead With TikTok Sales Stats

These stats prove that brands looking to increase sales on Tiktok have a lot of space for experiments and creativity. Consider the most popular trends when planning how to promote your business on TikTok. Continue to immerse yourself in TikTok culture and understand how to incorporate your brand into spots that will generate more impressions. Creative marketing and responsive techniques can help your business gain more awareness and flourish.

AtisfyReach is the perfect place to find your ideal influencer. Our AI-based platform matches brands with influencers based on their campaign requirements without spending hours scouring social media platforms for collaborations. 

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