The threat of a looming recession has kept up brands planning to expand their influencer...
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Maximize Your SaaS Growth With Effective Instagram Marketing in 2023
In 2023, using Instagram for your SaaS company's marketing can propel your business to...
Bounce Back From A Failed Campaign: Expert Comeback Strategies For Influencer Marketing In 2023
How often have we seen brands jump into influencer marketing campaigns only to be...
8 Influencer Marketing Predictions For 2023
Influencer marketing is still one of your most effective marketing tools. In many ways,...
2023 Outlook: Building A Winning Influencer Strategy For Your Blockchain Game
Blockchain technology is rapidly gaining attention and disrupting various industries,...
13 Reasons Why You Should Use A Video Game Marketing Strategy
Younger generations are choosing to consume their content on streaming services, which...
Game Marketing Strategies To Reach Gamers
The gaming industry has long been a challenge many marketers have been unable to solve....
5 Business Video Types You Should Make As A SaaS Company
Regardless of how you look at it, video marketing works in both the B2B and B2C spheres....
How To Use TikTok Crypto Influencer Marketing To Reach New Audiences In 2023
#Crypto has 20.7 billion views on the video-sharing app, which is growing daily, making...
Influencer Marketing: Is It Really Compatible With SaaS Companies?
If the internet is high school, then influencers are the cool kids everyone wants to...
How to Leverage TikTok for Gaming Influencer Marketing Campaigns
TikTok's significant investments in gaming events, initiatives, and creators have...
Gaming Influencer: How Value And Credibility Amplify Consumer Trust
Gaming influencer has long been popular for their entertaining and informative videos....
Why Influencers Are Essential To Fuel Your Gaming Brand’s Revenue
In terms of cultural relevance, gaming is highly on-trend today. In today's mobile-savvy...
Get Game Influencer Marketing Right
Game influencer marketing can be one of the most effective ways to engage with the...
Everything You Need To Know About Sentiment Analysis For Your Brand
Feelings go beyond the tangible statistics you can access. As a brand, you've got...
Maximize The Potential Of Virtual Events For Your Brand
Live events are one key aspect of brand marketing that required an alternative strategy...
Top Reasons To Include AR In Your Marketing Strategy
AR technology allows businesses to provide mobile-first customers with value and...
Tap Into The Potential Of Influencers And Affiliates For Your Game
Video games are as mainstream a hobby as they come in today's cultural landscape, and...
Go Viral With Nano-Influencers (Yes, You Heard Us Right!)
The global influencer market is predicted to grow to 24.1 billion USD by 2025....
Quick Start Guide To GIF Marketing: 5 Unique Ways To Incorporate Gifs Into Your Marketing Strategy
Fact: Everyone adores GIFs. Emojis, GIFs, and stickers are used by more than 70% of...
9 Lesser-Known Ways To Use Instagram Carousels In Your Brand’s Strategies
Did you know Instagram carousels can increase your engagement rate to over 2%? You're...
Master Meme Marketing To Further Engage Your Audiences
Memes originated as a part of the online subculture and are now a significant component...
Not Partnering With Multi-Generational TikTokers? You’re Leaving Money On The Table!
Influencer marketing has remained one of the most effective ways to market products....
Level Up Your Feed! Share Your Brand Story Using Instagram Grids
Instagram is a fantastic tool for discovery; 50% of users use it to find new brands,...
Save Your Brand From Expensive Lawsuits — Learn About User-Generated Content Rights!
In today's era of digital media, every brand needs user-generated content for improved...
Why A Live Streaming Strategy Is A Must-Have For Marketing
Streaming is one of the most popular technologies of the current age. Initially a...
Here’s How To Cultivate Organic Influencer Partnerships
Most marketers agree that using social influencers is essential for a successful...
A Marketer’s Guide To Budgeting For Influencers
Influencer marketing is well worth the investment for marketers. According to Statista,...
Brand Alert: A Quick Guide To Social Listening
Marketers today have to track many things under the radar for the brand's online...
A Guide To Conversational Marketing For Brands
Modern customers anticipate personal and tailored experiences. Gone are the days when...
6 Powerful Benefits Of Diversifying Social Media Channels (Don’t Miss #4)
Social media marketing in 2022 makes for a more significant part of the pie for...
Here’s How Much You Should Be Spending On Twitch Influencer Marketing
With Twitch’s burgeoning reputation, you’ve decided this is where you want to promote...
7 Techniques To Plan Your Influencer Seeding Strategy Like A Pro
The power of social media influencers is unlike anything else. They can compel their...
8 Crucial Metrics That Determine Your Social Media Value
Almost all businesses, big or small, have a social media account. A robust social media...
8 Things Influencers Look For In Brand Collaborations
Brands learned years ago that bloggers and influencers could help them reach customers....
Here’s How To Perform A Fake Follower Check To Find Real Influencers
Fake followers are a big problem in social media marketing. They wreak havoc on your...
The Only Guide You’ll Need To Understand TikTok Analytics For Brands
While Follower count is the most popular metric used to evaluate success on TikTok, it...
8 Social Media Challenges Brands Are Facing In 2022 (And How To Overcome Them)
Social media marketing yields profitable results, but only when used correctly. A...
10 Successful Instagram Influencer Marketing Campaigns Of All Times
Instagram is no more just a photo-sharing app. Instagram has become a powerhouse...
How And Why Should Brands Infuse Pop Culture In Their Marketing Strategies?
Social media dictates how we interact with pop culture. Well, it is pop culture! Pop...
Top Brands Show How To Work With Multiple Influencers (Bonus Tips!)
Influencer marketing is considered one of the most effective marketing techniques....
10 TikTok Stats Every Marketer Should Know In 2022
In 2022, TikTok will be one of the fastest-growing platforms, having the youngest...
Gen Z Buyer Behavior That Brands Need To Know
Every successful brand has one common quality: a nuanced understanding of its target...
Unlock The Power Of Creating Reels To Boost Your Business
Almost everyone is on social media. People connect, brands find their audience, and...
Optimize Engagement For Your Branded Live Streams
Live streaming is not a new concept, and the conception and production of these videos...
5 Incredible Reasons To Choose Twitch Influencers For Brand Promotion
The gaming industry is booming, giving birth to massive platforms. Twitch is one such...
Here’s How To Report Effectively On Social Video Engagement Metrics
It is common knowledge among marketers that social media users love watching (and...
Take Your Influencer Campaigns To The Next Level With Podcasts
The business world has transitioned to digital marketing, offering abundant promotion...
Get Inspired By These Brands Who Have Used Instagram Reels Marketing Magnificently
The meteoric rise of Reels has been outstanding. Many people anticipated the Reel trend...
10 Strategies To Rejuvenate Your Brand Recall
Running a business today has become a Herculean task. Modern-day customers are highly...
All You Need To Know About Value-Based Influencer Marketing
The marketing world is ever-evolving, and new strategies frequently emerge to help...
Find The Best Fit: 6 Metrics That Matter Before Finalizing The Right Influencer
Influencer marketing is the secret to the success that many businesses are witnessing....
Instagram Giveaway 101: How To Run Yours Successfully
What's your ideal strategy to grow your Instagram following? Many brands focus on the...
A Life-saving Guide To Repurpose Your Content For Social Media
As reputable brands, we are often so fixated on creating new content that we rarely take...
5 Top Tips For Successful Facebook Influencer Collaborations In 2022
With over 1.7 billion users, Facebook is an ideal platform for brands to market their...
Influencer Red Flags That Brands Need To Look Out For
Influencers have brought brands a much-needed breath of fresh air into marketing...
A Beginner’s Guide To Instagram Reels Marketing In 2022
Instagram has leaned into the demand for bite-size videos by introducing Reels, a...
The Top NFT Influencers Dominating YouTube And Twitter In 2022
For brands looking to collaborate with NFT influencers, several trailblazers in the...
5 Mind-Blowing Reasons Why Video Content Is A Necessary Growth Hack For Brands
Did you know nearly 40% of the nerve fibers to our brain are connected to our retina?...
20 Must-Know YouTube Stats For Marketers In 2022
YouTube has been steadily growing since its beginnings in 2005 to become the mammoth it...
Influencer Campaign Metrics You Need To Track
Traditional business owners, over the years, have spent a fortune installing colossal...
8 Crypto Influencers You Need To Collaborate With
Crypto influencers are pivotal to the success of your crypto product company. They...
What Your Brand Should Know Before Accepting Cryptocurrency Payments
Cryptocurrency is making headlines today, and why not? It is an innovation in the way...
Align Your Marketing Strategy With Gen-Z In 2022
GenZ! If we know them personally, they baffle us. On social media, they amaze us. Also...
Leverage Twitch To Stay Connected With Your Customers
Facebook and Instagram are usually brands’ go-to platforms for marketing and customer...
8 Brands That Are Using NFTs Brilliantly
Non-fungible tokens (NFTs) have remained buzz-worthy this year and have quickly turned...
Instagram Stories Analytics: Metrics To Improve Your Performance
Brands in competitive niches use data and analytics to perfect every part of their...
Top NFT Stats & Trends Brands Need To Know
The cryptocurrency landscape is reeling with new NFT trends that are making waves. For...
Payments Vs Products: How To Compensate Influencers
Brands have various factors to consider when it comes to influencer payments. It is one...
Find And Empower Micro-Influencers Through Your Brand
Micro-influencer marketing is a newer notion that has lately entered the social media...
How Can Brands Use UGC To Recruit Influencers?
UGC is a great way to boost a brand through social proof. Customers who post this...
Instagram Link Stickers: Here’s Everything You Need To Know
We can gladly bid adieu to the endless IG stories that say, “Swipe up for the link”....
Quick Reference Guide To Instagram Location Tags
In 2022, there are currently more than 1 billion people on Instagram and 500 million...
Smart Guide To NFT Influencer Marketing
We all know about influencer marketing and how it can be used to market products and...
9 Pro Tips To Convert Your Customers Into Reliable Affiliates
Whether you are new to affiliate marketing or have been using it to grow your business...
8 Tips For Maintaining Authenticity In User Content
Authentic influencer collaborations are now the industry standard. Long gone are the...
10 Fantastic Ways To Promote Your Product On Facebook
Approximately 80% of marketers use Facebook promotions to distribute content and grow...
6 YouTube Analytics Every Marketer Should Know
With over a billion hours of content consumed every day on YouTube, marketers need to...
8 Top Tips For Maximizing Influencer Impact With Paid Ads
Influencer marketing is ruling the marketing industry, with good reason. Consumer...
10 Social Media Hacks For Your Brand To Soar In 2022
With social media becoming an important part of our lives, brands are taking a very...
Boost Your Brand Marketing With Organic Influencers
Organic influencers – real people who are true brand champions and passionate content...
The Complete Guide To Mastering Chatbots To Market Your Brand
The idea of incorporating robots into your marketing mix is a little bit intimidating....
How To Choose The Best Social Media Channel For Your Campaign
There are two certainties when it comes to marketing today. The first is that social...
12 Myths About Influencers Debunked (What Should You Expect Working With Them)
Influencer marketing will soon become a $15 billion industry – and yet there are still...
8 Ways To Use LinkedIn Live To Engage And Grow Your Brand’s Community
Did you know that the majority of the most-watched television broadcasts in history were...
LinkedIn Pulse: How To Grow Your Brand’s Influence And Create A Community On LinkedIn
Blogs have evolved from being public diaries to one of the most valuable marketing...
10 Influencer Marketing Tactics to Amplify Your Brand’s Presence
Influencer marketing has gained its clout because of one major reason: traditional...
A Brand’s Comprehensive Guide To Influencer Whitelisting
The influencer marketing approach, which entails influencing and executing at scale, has...
7 Reasons To Launch Influencer Marketing Campaign On Twitch
YouTube and Instagram are the show stealers when it comes to influencer marketing...
Marketer’s Playbook For Working With Influencer Discount Codes and Affiliate Links
Influencer marketing is a fantastic tool for creating brand awareness, but it’s even...
How Nano-Influencers Can Boost Your Brand Awareness
Nano-influencers are the latest inductees to hit the influencer marketing niche — social...
8 Ways Brands Can Hit Jackpot With YouTube Influencer Marketing
YouTube influencer marketing is not just another buzzword dominating the world of...
How Can SaaS Businesses Benefit From Influencer Marketing?
It's no secret that influencer marketing has become one of the most efficient ways to...
Twitch Influencer Marketing: Here Are All The Answers To Your Questions
Trying to figure out how Twitch fits into your marketing plan? Beyond the major social...
Here Are 8 Reasons Why You Should Use Facebook Influencer Marketing To Promote Your Brand
Have you ever bought a product or service from your Facebook newsfeed? If you are a...
8 Ways That Brands Can Advertise On TikTok
TikTok, as an app, has made a splash in a very short span, unlike many other social...
5 Top Tips For Brands To Identify Rockstar TikTok Content Creators
TikTok is the hottest social media platform right now. The channel has more than one...
5 Secrets To Working With Facebook Influencers
When we think of the collective suite of digital platforms that come under social media,...
15 Powerful Facebook Marketing Tips To Boost Your Brand
Many new entrants are vying for your attention, but good ol’ Facebook still stands on...
A Brand’s Bible To Getting Started With Influencers On TikTok
For an app that was considered a low engagement and frivolous content platform when it...
Here’s How You Can Use Facebook Chatbots To Increase Revenue By 25%
Facebook chatbots have revolutionized the way brands connect with their customers on...
Work With Facebook Influencers To Promote Your Brand (Plus Dos & Don’ts)
Picture this: If Facebook were a country, then its users in India alone would make it...
10 Facebook Influencer Marketing Campaigns With Killer Results
The one thing that digital marketers fear the most is a drop in engagement for the brand...
10 Successful TikTok Influencer Campaigns To Inspire You
Despite being ‘the new kid on the block’ among social media platforms, TikTok’s rise has...
Influencers Vs. Facebook Ads – What’s Your Best Pick For Marketing Success?
As a brand, you want to reach your customers in the most innovative of ways to improve...
15 Smart Tips To Exponentially Increase Your Brand’s Organic Reach On Facebook
The days of Facebook organic reach are over (well, almost!). Blame it on the...
B2B Influencer Marketing On LinkedIn: Here’s Why Brands Should Take The Leap
Fact check: Influencer marketing doesn't just take place on Instagram and Facebook. We...
How To Launch A Profitable Twitch Influencer Marketing Campaign
If a brand wishes to ace its influencer marketing game, it has to look beyond YouTube,...
Skyrocket Your Business ROI With Performance-Based Influencer Marketing
Influencer marketing has gone from a niche, novelty marketing tactic to an undeniable...
Here’s Your Ultimate 5-Step Guide To Start A Brand Ambassador Program
It doesn’t take a hawk’s eyes to spot a brand ambassador program on social media. This...
Strengthen Your Brand’s Presence On TikTok With These 15 Amazing Tips
Did you know that TikTok has about 1 billion monthly active users worldwide? If you are...
Instagram Loop Giveaways – Are They Worth A Try?
On Instagram, a large following acts as a currency. But how do you increase the number...
Find Influencers On Facebook For Your Brand In 5 Quick Ways
Do you believe Facebook has lost its sheen as youngsters prefer to stay away, and you...
Efficiently Measure Your Influencer Campaign ROI With Total Media Value
As a digital marketer, you’ve embraced the power and magnitude of influencer marketing...
Running Campaign On TikTok? Here’s Everything Brands Need To Consider
For marketers working on a particular brand, every single online campaign must achieve a...
Track & Measure Your Influencer Marketing Campaigns With These 10 Efficient Tips
Trust, attention, and relationships are the three factors that influencers leverage to...
How Can Influencer Audience Overlap Impact Your Brand? (Know All Pros And Cons)
The rapid onset of influencer marketing has made the term ‘celebrity’ much broader...
Dig Out High-Quality UGC At Scale With Ease
With the advent of social media, we have all undertaken the journey from consumers to...
Why This Is The Best Time To Use TikTok For Your Business?
Creating effective strategies is more about being proactive and reactive, and any good...
FTC Brand Guidelines: What You Need to Know Today (And Avoid Legal Trouble!)
The Internet has been a liberating medium that, in most cases, takes away the shackles...
Reach A Massive Audience With These 15 TikTok Branding Strategies
Despite being one of the youngest networks in the social media industry, TikTok has...
Dark Posting – A Must-Try Influencer Strategy For Brands
The adage ‘change is the only constant’ holds particularly true on social media. Online...
Getting Started on Twitter For Business? Do These 9 Things First
How many times have you scrolled through Twitter and came across a branded promotion on...
Why Are KOLs Important For Your Brand? (Aren’t They Same As Influencers?!)
Before we dive in, let us take a moment to understand the power of word of mouth! As per...
Clubhouse Decoded: How Brands Should Approach For Max Audio Impact
Just like every successful social media platform, Clubhouse too has made a massive...
Super-Actionable Tips For Brands To Leverage Chatbots For Facebook Messenger Marketing
People these days spend more time on messaging apps than social media apps. Facebook...
How To Run Influencer Marketing Campaigns On Facebook
For more than a decade now, digital marketers have been chasing the holy grail of...
Peek Inside The 2021 Instagram Algorithm (And 7 Clever Tips To Beat It!)
It’s 2021 and visual content has gone beyond just static images and visuals. This means...
How Much Should You Pay An Influencer?
Influencer marketing now is an amazingly powerful marketing strategy. In the last three...
TikTok Cheat Sheet For Business
Ticktock, ticktock! For any business, time is money! We suggest you quickly hop on to...
10 Tactics To Tackle Instagram’s Falling Organic Reach
Just like the ‘Loch Ness Monster and The Abominable Snowman’, organic reach on Instagram...
Quick Guide To Promote Business On TikTok
Once considered a platform for frivolous content and lip-syncing teens, TikTok has...
5 Ways To Use Micro-Influencer Marketing To Grow Your Business
Organic marketing for brands is a thing of the past! The latest algorithm updates across...
Tips To Develop Your Brand’s TikTok Marketing Strategy
A true test of how ingrained a social media platform is in society today is whether...
10 Major TikTok Stats Marketers Need to Know
Can TikTok really be the solution to a brand’s marketing woes? The fact that some brands...
How To Get Started With TikTok Influencer Marketing
Advancements in technology have transformed how businesses use social media to market...
TikTok For Business 101: Everything Brands Need to Know
Anyone who has had any sort of online presence over the last couple of years is surely...
Instagram IGTV For Brand Success
Instagram has grown enormously over the years, and it continues to broaden its horizons....
What Is Instagram Shadowban, And Has Your Business Been Hit?
Have you noticed a dip in your social media engagement recently? Your follower count has...
How To Generate More Views From YouTube Thumbnails?
There's more to social media than meets the eye. The modern social media user...
Factors That Affect Your Brand’s YouTube Monetization Potential
There are opportunities galore for content marketers with various channels, types of...
Top 10 YouTube Thumbnail Maker Tools To Impress Viewers
To catch the attention of a user on YouTube and draw them in, the only immediate tools...
Want To Buy Instagram Followers? It’s A Bad Idea!
Everybody wants to be popular on Instagram. Why? Because Instagram is one of the most...
Marketers’ Pocket Book To Find The Best Time To Post On Instagram
As Instagram continues to grow as a competitive marketplace, multiple factors within the...
Instagram Business Toolkit For Success
A majority of social media users in the world are casual users and can manage most of...
When Influencer Marketing Goes Wrong (And How To Avoid It)
Over the last couple of decades, influencer marketing has been rapidly gaining in...
Will The Influencer Marketing Bubble Burst?
Influencer marketing, as we know it is relatively new. Emerging in the early days of the...
How Did Modern Day Influencers Become A Thing?
Influencer marketing is the future. 93 percent of marketers now use it to expand their...
How Can Brands Use Influencer Marketing To Grow
From the days of flyers, radio and telemarketing to constantly evolving social media and...
Why Influencer Marketing Is Crucial For Your Brand
Influencer marketing has taken the world by storm, and it isn’t difficult to see why....
Why Influencer Marketing Is The Future
Influencer marketing - you either love it or you hate it. But you can’t deny that it’s...
How To Create An Influencer Marketing Strategy
Influencer marketing uses the relationship online personalities with dedicated...
How To Choose The Best Influencer For Your Business
Social media has changed the world of marketing as we know it. It’s now easier for...
10 Effective Ways To Maximize Brand Presence on Social Media
The upside of a solid and successful social media strategy is unparalleled. But how many...
Ultimate Guide To Influencer Marketing: Everything You Need To Know
What is influencer marketing, is it effective, and, more importantly, how should you...
The Very Beginning Of Influencer Marketing
Influencer marketing is one of the fastest-growing industries in the marketing world....
When Was The Word ‘Influencer’ Added To The Dictionary?
The Internet presents opportunities for brands to create a powerful online presence....
How Do Influencer Marketing Agencies Work?
Influencer marketing is now a top marketing strategy that businesses of all sizes are...