The gaming industry is booming, giving birth to massive platforms. Twitch is one such...
Influencer Marketing
Here’s How To Report Effectively On Social Video Engagement Metrics
It is common knowledge among marketers that social media users love watching (and...
Take Your Influencer Campaigns To The Next Level With Podcasts
The business world has transitioned to digital marketing, offering abundant promotion...
Find The Best Fit: 6 Metrics That Matter Before Finalizing The Right Influencer
Influencer marketing is the secret to the success that many businesses are witnessing....
Instagram Giveaway 101: How To Run Yours Successfully
What's your ideal strategy to grow your Instagram following? Many brands focus on the...
Influencer Red Flags That Brands Need To Look Out For
Influencers have brought brands a much-needed breath of fresh air into marketing...
The Top NFT Influencers Dominating YouTube And Twitter In 2022
For brands looking to collaborate with NFT influencers, several trailblazers in the...
20 Must-Know YouTube Stats For Marketers In 2022
YouTube has been steadily growing since its beginnings in 2005 to become the mammoth it...
Influencer Campaign Metrics You Need To Track
Traditional business owners, over the years, have spent a fortune installing colossal...
8 Crypto Influencers You Need To Collaborate With
Crypto influencers are pivotal to the success of your crypto product company. They...
What Your Brand Should Know Before Accepting Cryptocurrency Payments
Cryptocurrency is making headlines today, and why not? It is an innovation in the way...
Align Your Marketing Strategy With Gen-Z In 2022
GenZ! If we know them personally, they baffle us. On social media, they amaze us. Also...
Leverage Twitch To Stay Connected With Your Customers
Facebook and Instagram are usually brands’ go-to platforms for marketing and customer...
8 Brands That Are Using NFTs Brilliantly
Non-fungible tokens (NFTs) have remained buzz-worthy this year and have quickly turned...
Payments Vs Products: How To Compensate Influencers
Brands have various factors to consider when it comes to influencer payments. It is one...
Find And Empower Micro-Influencers Through Your Brand
Micro-influencer marketing is a newer notion that has lately entered the social media...
How Can Brands Use UGC To Recruit Influencers?
UGC is a great way to boost a brand through social proof. Customers who post this...
9 Pro Tips To Convert Your Customers Into Reliable Affiliates
Whether you are new to affiliate marketing or have been using it to grow your business...
8 Tips For Maintaining Authenticity In User Content
Authentic influencer collaborations are now the industry standard. Long gone are the...
How To Choose The Best Social Media Channel For Your Campaign
There are two certainties when it comes to marketing today. The first is that social...
12 Myths About Influencers Debunked (What Should You Expect Working With Them)
Influencer marketing will soon become a $15 billion industry – and yet there are still...
10 Influencer Marketing Tactics to Amplify Your Brand’s Presence
Influencer marketing has gained its clout because of one major reason: traditional...
A Brand’s Comprehensive Guide To Influencer Whitelisting
The influencer marketing approach, which entails influencing and executing at scale, has...
Marketer’s Playbook For Working With Influencer Discount Codes and Affiliate Links
Influencer marketing is a fantastic tool for creating brand awareness, but it’s even...
How Nano-Influencers Can Boost Your Brand Awareness
Nano-influencers are the latest inductees to hit the influencer marketing niche — social...
8 Ways Brands Can Hit Jackpot With YouTube Influencer Marketing
YouTube influencer marketing is not just another buzzword dominating the world of...
How Can SaaS Businesses Benefit From Influencer Marketing?
It's no secret that influencer marketing has become one of the most efficient ways to...
Here Are 8 Reasons Why You Should Use Facebook Influencer Marketing To Promote Your Brand
Have you ever bought a product or service from your Facebook newsfeed? If you are a...
5 Top Tips For Brands To Identify Rockstar TikTok Content Creators
TikTok is the hottest social media platform right now. The channel has more than one...
5 Secrets To Working With Facebook Influencers
When we think of the collective suite of digital platforms that come under social media,...
Work With Facebook Influencers To Promote Your Brand (Plus Dos & Don’ts)
Picture this: If Facebook were a country, then its users in India alone would make it...
10 Successful TikTok Influencer Campaigns To Inspire You
Despite being ‘the new kid on the block’ among social media platforms, TikTok’s rise has...
Influencers Vs. Facebook Ads – What’s Your Best Pick For Marketing Success?
As a brand, you want to reach your customers in the most innovative of ways to improve...
How To Launch A Profitable Twitch Influencer Marketing Campaign
If a brand wishes to ace its influencer marketing game, it has to look beyond YouTube,...
Skyrocket Your Business ROI With Performance-Based Influencer Marketing
Influencer marketing has gone from a niche, novelty marketing tactic to an undeniable...
Instagram Loop Giveaways – Are They Worth A Try?
On Instagram, a large following acts as a currency. But how do you increase the number...
Efficiently Measure Your Influencer Campaign ROI With Total Media Value
As a digital marketer, you’ve embraced the power and magnitude of influencer marketing...
Running Campaign On TikTok? Here’s Everything Brands Need To Consider
For marketers working on a particular brand, every single online campaign must achieve a...
Track & Measure Your Influencer Marketing Campaigns With These 10 Efficient Tips
Trust, attention, and relationships are the three factors that influencers leverage to...
How Can Influencer Audience Overlap Impact Your Brand? (Know All Pros And Cons)
The rapid onset of influencer marketing has made the term ‘celebrity’ much broader...
FTC Brand Guidelines: What You Need to Know Today (And Avoid Legal Trouble!)
The Internet has been a liberating medium that, in most cases, takes away the shackles...
Dark Posting – A Must-Try Influencer Strategy For Brands
The adage ‘change is the only constant’ holds particularly true on social media. Online...
Why Are KOLs Important For Your Brand? (Aren’t They Same As Influencers?!)
Before we dive in, let us take a moment to understand the power of word of mouth! As per...
How To Run Influencer Marketing Campaigns On Facebook
For more than a decade now, digital marketers have been chasing the holy grail of...
How Much Should You Pay An Influencer?
Influencer marketing now is an amazingly powerful marketing strategy. In the last three...
Quick Guide To Promote Business On TikTok
Once considered a platform for frivolous content and lip-syncing teens, TikTok has...
5 Ways To Use Micro-Influencer Marketing To Grow Your Business
Organic marketing for brands is a thing of the past! The latest algorithm updates across...
Tips To Develop Your Brand’s TikTok Marketing Strategy
A true test of how ingrained a social media platform is in society today is whether...
10 Major TikTok Stats Marketers Need to Know
Can TikTok really be the solution to a brand’s marketing woes? The fact that some brands...
Factors That Affect Your Brand’s YouTube Monetization Potential
There are opportunities galore for content marketers with various channels, types of...
When Influencer Marketing Goes Wrong (And How To Avoid It)
Over the last couple of decades, influencer marketing has been rapidly gaining in...
Will The Influencer Marketing Bubble Burst?
Influencer marketing, as we know it is relatively new. Emerging in the early days of the...
How Did Modern Day Influencers Become A Thing?
Influencer marketing is the future. 93 percent of marketers now use it to expand their...
Why Influencer Marketing Is Crucial For Your Brand
Influencer marketing has taken the world by storm, and it isn’t difficult to see why....
Why Influencer Marketing Is The Future
Influencer marketing - you either love it or you hate it. But you can’t deny that it’s...
How To Create An Influencer Marketing Strategy
If you’re not investing in influencers, you may be losing valuable customers....
How To Choose The Best Influencer For Your Business
Social media has changed the world of marketing as we know it. It’s now easier for...
Ultimate Guide To Influencer Marketing: Everything You Need To Know
What is influencer marketing, is it effective, and, more importantly, how should you...
The Very Beginning Of Influencer Marketing
Influencer marketing is one of the fastest-growing industries in the marketing world....
When Was The Word ‘Influencer’ Added To The Dictionary?
The Internet presents opportunities for brands to create a powerful online presence, be...
How Do Influencer Marketing Agencies Work?
Influencer marketing is an industry that is constantly growing. Once a trend, influencer...