Instagram location tag

Quick Reference Guide To Instagram Location Tags

Published On February 09, 2022

In 2022, there are currently more than 1 billion people on Instagram and 500 million daily active users. Also, 8 out of 10 Instagram users follow a business on the platform. While this is great news for businesses that use Instagram to boost engagement and grow their revenue, the real challenge is attracting local customers. 

That’s where Instagram location tags come in. By adding clever Instagram location tags to your photos or videos, you let your followers know where you are without actually stating it on your post caption. This will help you improve your post engagement rate and give you more exposure to the right customers with minimal effort. 

This blog covers everything you need to know about Instagram tags by location. We will show you how to add the best Instagram location tags and use them to engage your audience. 

Let’s dive in!


What Are Instagram Location Tags?

To find products and services close by, many Instagram users search for local businesses active on the platform. Luckily, Instagram has the suitable feature to boost the visibility of your business – location tags. Let’s say you have a coffee shop and want to be found by people visiting your town for the perfect coffee tasting experience. When you post pictures or videos of your shop, make sure to add the appropriate Instagram location tags search to make it easy for visitors to locate your shop. The location will be displayed on top of the post you have just published, right beneath your brand’s IG username. 

Instagram location tags

Figure 1: Instagram location tag. Source – Instagram

Why Should You Use Location Tags On Your Instagram Posts?

Instagram location tags have emerged as useful features for businesses that advertise their products or services on Instagram. Here are some of the benefits of adding location tags to your IG posts. 

Expands Reach of Posts

Posts with a location tag tend to reach more people than posts without a location tag. This is because posts with a location tag show up in more searches, thus attracting more eyeballs and interactions. Moreover, Instagram displays content on a user’s feed based on their past searches and their likelihood of liking that post. If your coffee-loving users are looking for coffee shops to visit, your business has a higher chance of appearing on their feed when you have added a custom location. 

By expanding the reach of your posts, Instagram location tags expose your business to many potential customers. This will result in more sales and revenue for your business. 

Helps Get High Engagement

Geotagging your posts will also help you improve your post engagement. Research reveals that posts with a location tag have a 79% higher engagement than posts without a location tag. When you publish a post and add your location, Instagram users in that area will join the conversation to show support for your business. You will also attract engagement from visitors looking for your products or services. 

How To Choose A Location For Your Content

When choosing a location for your posts, there are three important things to bear in mind:

  1. Seek the locations that show up on your feed. These locations will encourage users to share and save your content. You will also get many people interacting with your content and re-sharing it on their feeds. 
  2. Seek under the radar locations. Your content will easily get lost in the noise when you pick the cute Instagram location tags in your area. Choosing not-so-popular locations is an effective way to stand out and impress your users. 
  3. Stay true to your vision. Avoid Instagram location tags that are funny and choose a location name that aligns with your brand identity. 

When publishing your posts, you want to make sure you have something good to say about the location you are posting from. Photos with an engaging caption have been seen to generate more engagement than posts with emojis or no caption at all. 

How To Add A Location On Instagram?

After creating, filtering, and cropping your image or video comes the moment where you have to add a location tag to your post. Here’s how to do it. 

Location tags to your Instagram photos

Follow these steps to add a location tag to your posts. 

  1. Go to the Instagram post where you want to add the location. 
  2. Click on the three dots at the top right corner of the screen. 
  3. Tap “Edit” from the menu. 
  4. You will be taken to a page where you can edit the content of your post. Tap “Add Location” and search for your location from the search box. 
  5. Select your location, and DONE! You have just added a location tag to your post. 

Location tags to your Instagram Stories

Use the location sticker to add a location to your Instagram story. 

  1. Add an image or video to your Insta Story. 
  2. Tap on the Sticker icon and select “Location sticker” from the menu. 
  3. Add your location. 
  4. Done! You have added a location tag to your Instagram Story. 

How To Create A Location On Instagram?

Instagram only allows you to add general areas as location tags for your posts. However, it’s still possible to create a custom location for your business, and this is how to do it. 

Step 1: Facebook Check-In

Facebook location check in

Figure 2: Facebook Check-in

Since Facebook acquired Instagram, you have to create your custom location via Facebook. Go to your homepage, tap the “What’s on your mind” box and click “Check-in” from the options. You will see a list of the popular locations near you. 

Step 2: Enable location services

You need to turn on location services on your phone to create cool Instagram location tags. You can do this by enabling location services from your phone to allow the Facebook App to access your location. 

Step 3: Name your location

With GPS turned on, you can type the name of your custom location, which in most cases is the name of your business. Ensure there are no typos since this is what your customers will see on Instagram. 

Step 4: Add your location

Ignore all the suggestions that appear when you are typing and finish writing your location name. When you are done, find the “Add Location” button at the bottom of the Check-in screen. 

Tip: if your preferred name has been taken, get creative and come up with another one. Ensure to use the right keywords for your business. 

Step 5: Choose your category

After you click the “Add” button, you will be taken to a page to choose the category of your location. Make sure to select the right category so people can easily find your business when searching within your niche. For example, if you operate a coffee shop, select “Restaurant” as the category of your location. 

Step 6: Set your physical location

The next step after picking your category is to set your exact location. Add the physical location of your business to make it easy for potential customers to locate your business. 

Step 7: Claim your location

The last thing you need to do is claim your location to ensure you can add it to your Instagram posts as a location tag. To do this, type the location you have just created on Facebook’s search bar. Open the location and click the “Claim this location” button when you find it. Your new location will be added to Facebook and will be available to tag on your IG posts and stories. 

Did You Know?!

You Can Find A Funny Location Tag For Your Instagram Post!

Wondering how to tag a fake location on Instagram? Just follow the steps we have highlighted above to create a location using Facebook Check-in. When you get to the part where you have to add your location, type a funny name like Home Sweet Home, Dog Poop Central, or Hips Don’t Lie


Instagram location tags provide your business with the opportunity to gain more exposure and attract more customers. Local customers prefer to shop from local businesses and geo tagging your posts makes it easy for such customers to find your business. We hope this post has guided you on how to create a custom location to boost the visibility of your business on Instagram. 

With your custom location set, you can now bring on board the right influencers who will connect you with the right audience. We have created an influencer platform that uses Artificial Intelligence to pair you with the right content creators. Atisfyreach, our influencer platform, offers “intelligent” matching and allows you to manage your campaigns from a single dashboard. 

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