AR technology allows businesses to provide mobile-first customers with value and distinctive experiences in a way that has never been possible before. This enables enterprises to improve their brand perception and value via mobile. Mobile devices are now among the most essential tools to engage with the virtual world. Nearly two-thirds of internet users use mobile shopping and e-commerce apps, with almost 3.5 billion smartphone users worldwide.
The reports on augmented reality’s present and potential future all agree that it will continue to grow and improve. So why not explore the topic when it is still novel and intriguing?
The success of marketers depends on their ability to think creatively and innovatively. We will explain why investing in AR influencer marketing is precisely what you should do now.
What Is Augmented Reality, And How Does It Work?
The term “augmented reality” (AR) refers to the use of computer-generated artificial, virtual, and synthetic 3D elements that enhance objects and environments in the real world. Augmented reality (AR) seamlessly blends the real and virtual worlds through interactive digital content.
Because mobile devices have more powerful CPUs, screens with greater resolutions, and highly sophisticated cameras equipped with GPS, digital compasses, and accelerometers, users now have more access to AR technology than ever before. According to a Statista projection, by 2023, there will likely be 2.4 billion mobile augmented reality (AR) users worldwide.
Figure 1: Worldwide AR users will cross 2.3 billion by 2023. Source: Statista
In the case of AR-powered applications, customers can view a product or brand through practical and emotional judgments. It is equally crucial for customers to enjoy using an AR-enabled app and for the AR experience to better suit their needs and the environment in which they use the product.
How Does AR Benefit Influencer Marketing?
Users are actively looking for AR experiences rather than attempting to click out of advertising. More than ever, brands are embracing user interest and satisfaction to enhance their brand reputation, boost sales, and foster greater consumer involvement.
There are countless augmented reality influencer marketing applications, but let’s talk about some of the most common ones.
More customer engagement
Brands can turn a passive customer into an active participant by using AR in their product experience, making it a top platform for boosting user engagement. The content’s high excitement draws users to the application, which raises engagement. So, whether it’s a game or an interactive ad, the same people frantically scrolling away from traditional online ads are actively looking for AR experiences.
More brand awareness
Innovation makes a brand stand out from its rivals. Because AR provides consumers with a different experience, it improves your brand image and generates the needed buzz. Customers feel personally involved in such an interaction, strengthening their brand perception.
Google has been using 3D animals to draw in their vast user base. Using their program, you can see life-size creatures, from cats to pterodactyls, right in your living room!
The retail and furnishing industries benefit from augmented reality marketing with virtual “try-on” and “Place in Your Space” features. Customers are more likely to buy shoes, sunglasses, and clothing if they can “try them on” before they commit. The same is true for virtually placing furniture in your living room to see how it complements your décor and the available space.
Combines digital and in-store experience
Users frequently abandon a purchase midway. A disparity between online and in-store purchases often leads to confusion and frustration. Customers that apply AR feel more comfortable making purchases since they can envision things once they leave the store, which boosts the sales conversion rate.
More product info
An AR experience is like a step-by-step manual for users trying to understand how your product works. It transforms plain product manuals into engaging, interactive, and attention-grabbing content that engages all the senses and draws in a wider audience.
How Are Influencers Using AR On Social Media?
Brands and influencers can create “try-on” experiences through AR influencer marketing. They are practical tools for the two primary niches where influencers typically deal with fashion and beauty.
It’s simpler than ever to introduce their audience to beauty and fashion products. By digitally dressing, influencers advertise the debut of new products. Moreover, prominent marketplaces like Farfetch and ASOS are testing the concept of digital sampling with AR influencer marketing.
Consumers without physical products in their hands can try influencer recommendations thanks to features like face-tracking.
Personalized filters promoted via influencers are intriguing new methods to leverage augmented reality influencer marketing to connect with followers.
Figure 2: Influencers try out digital versions of physical clothes. Source: Vogue
Engaging the right audience
Most users spend most of their time online seeking fresh content. According to GlobalWebIndex, AR users are Millennials and Gen Z, who are already connecting with influencers and are open to new technological experiences. Influencers have started communicating with them through AR they are familiar with and enjoy.
The clear flow of communication between customers and creators is made possible through AR-supported storytelling. Even the most complicated product concepts can be simply explained, especially when using visual storytelling. Due to the story’s clear presentation, the customer is fully informed. This, in turn, helps creators and their content distinguish themselves from the pack through AR influencer marketing.
5 Influencers You Should Consider Collaborating With
Figure 3: Sanem Avcil Source: Sanem Avcil
Top augmented reality influencer Sanem Avcil has more than 55K followers on Twitter. Sanem passionately tweets about NFTs, augmented reality, virtual reality, and other topics. As a result, she is a well-known influencer in cryptocurrencies, augmented reality, and virtual reality.
Figure 4: Chris Madsen Source: Chris Madsen
Chris Madsen works at Engage VR in business development. With more than 7.5K Twitter followers, Chris is one of the top AR influencers and is on top of everything in the augmented and virtual reality industries. In Chris’ opinion, the future’s potential for transformation by the convergence of AI and AR is what’s most thrilling.
Figure 5: Robert Scoble. Source: Waya Media
Robert Scoble is an American blogger, technology evangelist, and author. Scoble is best known for his blog, Scobleizer, which gained popularity while he worked as a Microsoft technology supporter. Later, he worked as a video blogger for Fast Company, Rackspace, and the Rackspace-sponsored community website Building 43, promoting cutting-edge technology and entrepreneurs. He authored a book exclusively about AR titled The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. He regularly posts updates on AR news on Twitter and has over 400K followers.
Figure 6: Rob Crasco Source: Rob Crasco
Rob Crasco tweets about news and advancements in the AR industry and has around 60,000 followers on Twitter. He describes himself as a virtual reality and mixed reality enthusiast and entrepreneur. He has also built a reputation as a thought leader in the virtual reality industry and has a newsletter called Virtually Everything with Rob Crasco.
Figure 7: Tom Emrich Source: Tomemrich.com
Tom Emrich is on a quest to make AR accessible to everyone, so says his Twitter bio. He is a prominent voice in wearable technology, AR, and VR and has been named one of the most influential individuals in the world in these fields.
Tom uses the diverse skills and connections he has developed as a venture capitalist, product manager, journalist, consultant, and community builder to assist businesses in getting ready for the next wave in the computing revolution. He has provided insight, strategic direction, product marketing counsel, trend research, and consumer insights on emerging technologies as a consultant and advisor to several organizations. Tom frequently writes on LinkedIn with his opinions on spatial computing, such as his monthly AR Roundup.
Use AR Influencer Marketing For Your Brand
Influencer marketing using AR demonstrates how to effectively use technological power to boost consumer satisfaction and loyalty. Due to the hedonic rewards, high levels of realism, and seamless integration of AR apps, users are motivated psychologically and behaviorally. They help to improve brand perception and overall brand experiences.
Today, brand managers must comprehend the benefits of augmented reality and how they can implement AR influencer marketing.
Atisfyreach can help you develop the perfect AR influencer marketing campaign to achieve your desired goal. Whether you want to elevate a social media marketing campaign, your product packaging, your E-commerce site, or even produce a live AR event, Atisfyreach can find the best influencers to do it. Book a free demo with us today.